Marketing as an Investment in Shareholder Value

Linking marketing activities to shareholder value: philosophical and methodological issues

The stream of marketing-finance interface has provided justification for marketing’s important value in the business world. However, little attention has been paid to address philosophical and methodological issues and to provide scientific rationales of marketing-finance. Therefore, the authors strive to address several philosophical and methodological issues in the marketing-finance interface...

Negotiated Shareholder Value :

Negotiated Shareholder Value: The German Version of an Anglo-American Practice

Maximising Shareholder Value

Information Disclosure, Real Investment, and Shareholder Welfare

This paper investigates the preferences of a firm’s current and future shareholders for the quality of mandated public disclosures. In contrast to earlier studies, our analysis takes into account the effect of the quality of public information on the firm’s internal investment decisions. We show that while the firm’s investment is monotonically increasing in the quality of public information, t...

Large Shareholder Trading and Investment Complexity

Complex investments are investments that are difficult to value in the short-term. In this paper, we analyze the incentives of a manager who is compensated based on short-term stock prices to invest in complex long-term investments. In particular, we explore how the manager’s investment decision is affected by the presence of a large institutional shareholder whose horizon is finite. The analys...